From Shopify to WooCommerce: when does moving pay off and how is it done?

An online store product page on a large screen in a planning meeting
In short
  • Shopify is easy to start with, but a growing store often runs into monthly costs, the number of apps and the limits of integrations.
  • With WooCommerce you own the store, the data and the code, and the platform does not take a percentage of sales.
  • A well-planned move keeps products, customers, order history and search visibility.

Shopify is a good platform for starting an online store, but a growing store often needs more freedom. When dozens of apps have accumulated, monthly costs rise and the ERP integration does not adapt to your needs, WooCommerce is a natural next step. This article explains when moving pays off and how to do it in a controlled way.

Signs that Shopify is getting too small

  • App costs grow: every additional feature is its own app with a monthly fee.
  • Integrations do not adapt: customer-specific ERP prices, warehouses or order processes require workarounds.
  • B2B needs grow: pricing and invoicing for business customers are in more expensive plans or depend on apps.
  • Content and SEO: the freedom to change the URL structure and content is limited.
  • Ownership: the store and its data live inside the platform, and you have no access to the server or the code.

Shopify and WooCommerce side by side

ShopifyWoo­CommerceQuick start without a developerNo percentage of sales to theplatformFree URL structure and contentCustom ERP integrationsB2B pricing without add-on plansStore and data under your controlServer in Finland
A comparison from the point of view of a growing online store.
What about the other way round? We do not recommend moving from WooCommerce to Shopify. When a WooCommerce store has problems, the cause is almost always fixable: a slow server, too many plugins or insufficient maintenance. Those are worth fixing rather than giving up ownership and flexibility.

How the move is done

01Mappingapps, integrations, URLs02Data transferproducts, customers, orders03Builddesign, checkout,integrations04Testingorders and payments05Launch301 redirects and DNS06MonitoringSearch Console and sales
The steps of the move. Redirects decide whether search visibility is kept.

Products, variations, images, customers and order history are transferred to WooCommerce. Customer passwords cannot be transferred, so customers receive instructions for setting a new password. Shopify URLs such as /products/ and /collections/ are pointed to the new URLs with 301 redirects.

Read more about keeping your search visibility: website redesign without SEO losses.

Planning a move? See our WooCommerce online stores or get in touch, and we will assess the scope of the move.

FAQ

Should I move from Shopify to WooCommerce?

Yes, if app costs are growing, integrations or B2B needs do not fit Shopify, or you want to own the store and its data. For a small store that is just starting, Shopify may be enough.

Are order history and customers kept in the move?

Yes. Products, customers and order history are transferred to WooCommerce. Passwords cannot be transferred, so customers set a new password.

Should I move from WooCommerce to Shopify?

We do not recommend it. Problems in a WooCommerce store are usually caused by the server, plugins or maintenance, and they can be fixed without changing platforms.

MM
Marko Mäkelä

Leads technology and integrations at WebAula.