Paytrail or Kustom? How to choose a payment solution for your online store

An online store checkout page on screen at the WebAula office
In short
  • Paytrail brings Finnish payment methods, such as online banking, cards and mobile payments, into the online store checkout.
  • Kustom, formerly Klarna Checkout, is a complete checkout with payment methods, prefilled details and delivery options.
  • For a domestic store Paytrail is often enough. If you sell to several countries or want to optimise the whole checkout, include Kustom in the comparison.

Choosing a payment solution is in practice a choice between two models: a payment service provider inside your own checkout, or a complete ready-made checkout. Paytrail and Kustom represent these two models. In this article we compare them from the point of view of a WooCommerce online store.

Paytrail and Kustom side by side

PaytrailKustomFinnish online bankingCards and mobile paymentsInvoice and instalmentsPrefilled details and expresscheckoutDelivery options in checkoutSelling to several countriesCheckout page fully under yourcontrol
An indicative comparison. Exact payment methods and terms depend on the agreement.

Paytrail: Finnish payment methods in your own checkout

Paytrail is a Finnish payment service provider that brings online banking, cards and mobile payments together under one agreement. The customer fills in their details in the WooCommerce checkout and chooses a payment method, after which the payment is made through Paytrail. Invoice and instalment options come through partners. Getting started is quick, and the look and fields of the checkout page stay fully under your control.

Kustom: a complete checkout

Kustom is the former Klarna Checkout, which became an independent company. It replaces the checkout page of the online store with its own checkout, where payment methods such as cards, Klarna, Apple Pay and PayPal, as well as delivery options, are in the same view. Details of returning customers are prefilled, which speeds up buying. Kustom supports selling to several countries with local payment methods.

Which one suits your store?

SituationRecommendation
Domestic consumer storePaytrail
You want the checkout fully in your own brand with your own fieldsPaytrail
You sell to several countriesKustom
Invoice and instalments are important payment methodsKustom
You want to optimise the conversion of the whole checkout with a ready-made solutionKustom
Always compare offers on the same basis: transaction fees per payment method, monthly fees, settlement schedule and who bears the credit risk of invoice and instalment payments.

We integrate payment methods and checkout solutions as part of our online store projects and also help reconcile payments with accounting. Read also how to make your ecommerce project a success.

FAQ

Which is better, Paytrail or Kustom?

For a domestic consumer store Paytrail is usually the easiest and sufficient choice. If you sell to several countries or want a ready-made checkout with prefilled details and delivery options, Kustom is a good alternative.

What is Kustom?

Kustom is the former Klarna Checkout, which became an independent company. It is a complete checkout solution where payment methods, such as cards, Klarna, Apple Pay and PayPal, and delivery options are in the same view.

Do Paytrail and Kustom work with WooCommerce?

Yes. Both have a WooCommerce plugin, and during the integration we make sure order status changes and refunds work.

MM
Marko Mäkelä

Leads technology and integrations at WebAula.