A B2B online store with WooCommerce: customer prices, invoicing and order limits
- A business buyer does not browse, they order: speed, their own prices and order history decide.
- WooCommerce adapts to B2B use when pricing and accounts come from the ERP.
- The same store can serve both consumers and businesses.
A B2B online store is a self-service channel for business customers, not a copy of a consumer store. A business buyer usually knows what they are ordering, wants to see their contract prices and order quickly without calling a salesperson. This article goes through the features that turn WooCommerce into a working B2B store.
The most important features of a B2B online store
- Customer-specific prices: a logged-in customer sees their contract prices and discounts.
- Invoice customers: approved customers pay by invoice, others by card or online banking.
- Quick order: product codes straight into a list or from a spreadsheet into the cart.
- Multiple users: buyers from the same company, their own delivery addresses and approval chains.
- Order limits: minimum orders, sales units and free delivery thresholds.
- Visibility restrictions: some products only for certain customer groups.
Pricing comes from the ERP
B2B pricing is rarely simple: a base price list, customer group discounts, product-specific contract prices and volume discounts. They should not be maintained in two places. When prices come directly from the ERP, the online store always shows the same price as the salesperson.
One store for consumers and businesses
In WooCommerce the same store can serve both: a consumer sees prices including VAT and a normal checkout, while a logged-in business customer sees their own prices excluding VAT and can pay by invoice. No separate B2B platform is needed, which keeps maintenance light.
We build B2B online stores especially for industrial and wholesale companies. See our WooCommerce online stores and case studies.
FAQ
Is WooCommerce suitable for a B2B online store?
Yes. Customer-specific prices, invoice customers, quick ordering and ERP integration work well in WooCommerce.
Can the same online store sell to consumers and businesses?
Yes. A logged-in business customer sees their own prices and payment methods, and a consumer sees the normal store.
How do customer-specific prices get into the online store?
Usually they are brought in with an integration from the ERP, so prices stay the same in every sales channel.
