An AI chat in your online store: what does it really do and is it worth it?
- An AI chat answers customer questions based on the site’s own information, also in the evening and at weekends.
- A good chat hands over to a person when needed and does not make up answers that are not on the site.
- The value shows in how many conversations end in a purchase or an enquiry.
An AI chat is a customer service assistant for a website or online store that answers based on the site’s own information. It does not replace customer service, but it answers recurring questions instantly and guides the customer to the right product or the right person. That is why we developed our own AI chat, Juttly.
What does an AI chat do?
- Answers recurring questions: delivery times, returns, payment methods and opening hours.
- Helps find the product: the customer describes their need in their own words, and the chat suggests suitable products.
- Collects enquiries: on a service company’s site the chat can ask for the necessary details and pass them to sales.
- Serves in several languages: the same knowledge base in Finnish, Swedish and English.
What is an AI chat not suited for?
A chat is not suited to situations that require judgement or access to a customer’s personal data, such as resolving complaints. A good chat recognises its limits and hands over to a person. It must also not make up answers that are not on the site, so the quality of the knowledge base is decisive.
How do you measure the value?
- How many conversations end in the cart, a purchase or an enquiry.
- How much customer service email and calls decrease.
- What customers ask: the questions reveal what is missing from the site.
Discover Juttly, WebAula’s AI chat for websites and online stores, and our other AI solutions.
FAQ
How much does an AI chat cost?
The price depends on usage, language versions and integrations. Juttly has different plans for one or more languages.
Does an AI chat make up answers?
A well-implemented chat only answers based on the site’s own information and hands over to a person if no answer is found.
Is an AI chat also suitable for a service company?
Yes. On a service company’s site the chat answers questions about the services and collects enquiries for sales.
